Semiotics of Experience, and Consumption
Elements for Illuminating Meaning (2026)

An original semiotic contribution, bringing together syntheses and innovative perspectives to rethink meaning from lived situations. We live within meaning without always perceiving it: it structures our perceptions, guides our actions, and organizes our relationships long before any conscious interpretation takes place. Starting from this observation, this book develops a “semiotics of experience” that goes beyond the classical study of texts and objects to take root in the ordinary as well as extraordinary lived experience of our life trajectories. It brings together three complementary semiotics—categorical, interactional, and existential—in order to establish a unified theoretical and methodological framework for examining practices as they are lived and as they acquire meaning within the social space.

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Consumption is mobilized in the second half of the book as a privileged field of observation. The analysis of a brand experience and the reconfiguration of marketing offerings into four general categories (means, services, experiences, and styles) demonstrate how a semiotics of experience can become an indispensable tool for illuminating the understanding of practices as a whole, while serving both scientific and strategic expertise. This book is rooted in the legacy of Greimasian semiotics and its contemporary developments. It is intended for researchers, students, and professionals in the human and social sciences, as well as in business schools.

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1. Categorial Semiotics
2. Interactionnal Semiotics
3. Existential Semiotics
4. Consumption Semiotcs
5. Consumption Experience